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| Hispanic market advertising, Latin American market, Spanish advertising, marketing, Hispanic advertising professional, interactive advertising agency, Hispanic advertising portfolio, creative, marketing consultant, neutral universal multicultural communications, advertising concepts, Spanish writer, interactive, freelance, television, radio, print ads, spots. painter, artist. | ||
Advertising Creative Director / Spanish
Copywriter / Hispanic Communications/ Graphic Artist
Director Creativo de Publicidad / Redactor de anuncios / Comunicación en Español/
Artista Gráfico
© 1991-2010 - Raul Morales. All rights reserved. All client's rights reserved.
What do I do? Advertising, sort to
speak. I freelance for advertising agencies in New York, I am a consultant and specialist
in the Hispanic market. Creative, you can call me creative director or concepts or ideas
generator or copywriter, writer or marketing consultant on ethnic or specialty or
multicultural markets. I have done Hispanic campaigns for television, radio, print,
(magazine, newspaper, OOH or billboards, posters, POP or POS) internet marketing or on
line or interactive marketing (as you can tell...), event marketing, merchandising.
Experience in the Latino market. I translate into Spanish, (this should make me a
translator) but I most of the time adapt copy to the target audience.
There is a
difference between translating and create a communication with marketing in mind so that
every time you communicate you are increasing sales, persuading, building a corporate
image, creating brand awareness and emotional ties, branding, you are advertising and
promoting business, building top of mind and persuading. My multicultural background and
education in marketing and communications allows me to create cross-cultural creative
concepts that translate well in most cultural segments.
The knowledge of niche market and
language and market segmentation develops the full potential for
multicultural, target marketing to diverse ethnic markets. I do on-line marketing or
interactive or internet marketing specialist for Latin American marketing and the United
States or US Hispanic market.
A universe of ideas, infinite
possibilities. "There are other worlds but they are in this one".
Un universo de ideas, infinitas posibilidades. Hay otros mundos, pero están en
este.