• Created, sold, produced and placed in Univision a very successful low-budget Direct Response TV commercial targeting Central American US Hispanics.

• Created, planed, produced and placed in Hispanic radio stations a 2-year Direct Response campaign that was financing itself with the additional profits generated and resulted in a 370% growth in 2.5 years. It Positioned my client, Medrano Express as the industry leader in Washington DC, Boston and NY City metropolitan area markets.

• Devised promotional interactive model for capturing user data for Model's Mart.

• Developed a 6-step on-line marketing and promotion system for acquisition of exposure and traffic for Web Sites and Portals.

• Developed strategic alliances with manufacturers to sell their products in my sites.

• Negotiated link exchanges with other Web Sites and bartering deals.

• Latin American Market consultant with interactive agency for on-line financial client, targeting South American investors.

• Adaptation of general market consumer and physician communications to Hispanic and Latin American communications in traditional and interactive media for Merck

• Adapted general market consumer literature for financial institutions like HSBC and Prudential to Hispanic communications.

• Knowledge of LatAm and US Hispanic markets demographics, use of local portals and search engines, e-commerce developmental stage of markets, market logistics, business, language and interactive culture.

• Experienced in direct mail targeting US business owners, corporate communications, qualitative and quantitative research, test methods, consumer insights, focus groups and interpretation of results.

• Experienced negotiator and buyer for marketing services (direct mail lists, merchandising, promotions), media (broadcast, print, server capacity), creative services (art, stock photography, designers) and interactive content (NPA, Arco Iris, research) and other vendors.

• Experience and bilingual education in business, both as an individual investor and as a communicator of relevant data to consumers.

• Supervisory experience. Sales presentations. Positioning and Strategy analysis.

• Knowledge of Internet trends, up-to-date in technological advances.

• Knowledge of software and hardware requirements as well as cost factors for Internet projects.

Argentine Catholic University, Buenos Aires, Argentina.

Business Administration/Accounting/CPA. Completed four out of a six-year program equivalent to an MBA.

• Wrote English copy for a general market TV:30" Budweiser commercial with Oscar de La Hoya that aired during half time of Super Bowl XXX.

• Responsible for the Hispanic market introduction of MTA's Metrocard. A uniquely successful radio advertising campaign utilizing humor in Spanish.

• Translated and made editorial comments for a US Postal Service 137-page bilingual book on how to increase sales, targeting U.S. Hispanic business owners.

• Project Hispanic Creative Director for Washington based HJK&A advertising agency. I was responsible for the US Dept. of the Treasury Direct Deposit Hispanic campaign which included TV, radio, print and also introduced celebrity Rita Moreno as the new spokesperson.

• Freelanced as creative director and Internet consultant.

• Purchased rights, produced, designed package and distributed music CD’s.

• Public speaker, lecturer, TV producer, Internet content developer.

• Business vision for sizing opportunities. Focus in achieving direct objectives while keeping in mind the "big picture" and the impact in the bottom line.

• Skills for planning, coordination and production of complex projects involving many different sides and stages, for example a TV production.

• Computer literate: Internet Web Page Design.

• Participated in a creative think-tank to develop creative concepts that would apply cross-culturally in corporate communications worldwide.